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A Louis Vuitton logo on these earbuds will cost you $700

Master & Dynamic’s MW07 buds get a pricey new look

Louis Vuitton just announced the “new” pair of truly wireless earbuds — the all-new Louis Vuitton Horizon HORIZON Earphones — that cost a big $995 and only feature the fashion brand LV logo. However, despite a new paint job and name, this is not any new headphones at all. And that is a shame for LV they’re the Master & Dynamic MW07 buds that came out last year and are only $299. Instead of paying an already-too-expensive $299, you have to pay an extra $700 for the LV logo, via Hypebeast.

Louis Vuitton Horizon HORIZON Earphones

Master & Dynamic Partners With Louis Vuitton

We are excited to share that we have partnered with Louis Vuitton as they enter the audio market with a collection of unique wireless earphones, the Louis Vuitton Horizon Earphones, combining Louis Vuitton’s iconic designs with our elevated sound technology.

Master & Dynamic

Louis Vuitton has partnered with Master & Dynamic for the Horizon Earphones which will come in four colors: black, white or red Monogram print or yellow/blue LV stripes.
In terms of the hardware, the Horizon Earphones are built with PVD-coated stainless steel acoustic enclosures which house 10mm beryllium drivers, the same ones found in Master & Dynamic’s MW07 True Wireless Earphones. The charging case is supposed to mirror the design of the Louis Vuitton Tambour Horizon watch and provides a 10 hour battery charge.


So the moral of this story is a familiar one: People are willing to pay for exclusivity, even if it’s simply the price tag itself that ensures a product will end up in very few hands … or ears. And, much like Christian Louboutin’s famously red-soled shoes, if the product question can communicate its exclusivity to the world in the blink of an eye (as the distinctive LV logo certainly does), so much the better. Just don’t forget, unlike the company’s over-the-top luggage that you can outfit with an optional $370 tracker, if one or both of your Horizon buds go missing, you’ll need to fork over another $1,000.

Simon Cohen@ActuallySimon